After its opioid painkiller helped cause the nation’s drug overdose crisis, the family behind OxyContin allegedly wanted to try a new venture: addiction treatment.
The plan was titled Project Tango, according to recent lawsuits against the Sackler family and its company Purdue Pharma and a New York Times story by Danny Hakim, Roni Caryn Rabin, and William K. Rashbaum. It was a scheme, in short, to profit from solving the same crisis that the Sacklers and Purdue helped cause.
“Pain treatment and addiction are naturally linked,” one of the documents said.
The document included a graphic of a funnel, with “pain treatment” at the top and “opioid addiction treatment” at the bottom — a tacit admission that as more people were funneled into pain treatment via OxyContin and other painkillers, more would need addiction care.